Many of you already saw this on Facebook, and perhaps even created your own museum. So what is it about this that makes it so special?
First of all, Intel created something based on the core essence of social networking websites: your life. The museum shows in 4 slides a general overview of your life on Facebook, the people you most interact with, the pages you "like" more and photos you have recently uploaded. Basically, the museum triggers some kind of emotional click on your brain and makes you feel a little bit nostalgic, but at the same time proud and happy of what your life is all about.
Secondly, another factor that makes this platform so appealing to consumers is the simplicity involved. For you to have all this, you just have to open the website and click "Connect to Facebook". After a few seconds your museum is done and ready to be shared on Facebook, if you wish. How simple is that? Very simple! And if you take into consideration the current emergence of this kind of applications and platforms offering so many different things to users, simplicity becomes a crucial factor in successfully creating a positive impact of the platform on Facebook users.
Last but not least, by focusing on the consumer experience and giving them something to feel happy about, Intel eventually earns positive recognition for the work developed. Here's what a consumer might think...
"Intel created a platform where I can see my social life displayed in a really nice way. When I look to the photos I remember the value of my friends and family, my life experiences through the photos I upload, and the way all comes together to give my life a meaning"
While people do not directly think "Thank you Intel", unconsciously this thought might be present. And this is where Intel wins where many others keep failing.
Sem comentários:
Enviar um comentário